Steve Harvey is part owner of Miss Universe.

So as big and embarrassing as the recent mis-crowning of Miss Universe, it may have also been a clever stunt on Steve Harvey's end. Black Enterprise's December 2015 issue features Harvey who states "I have a deal with the talent part of [WME/IMG], but I also have a deal with the business part of it. A part ownership in it.” Donald Trump (former owner of Miss Universe)sold the organization in September 2015 to WME | IMG which is an entertainment, media and fashion company that owns pretty much everything we see.

My friend, @AriEmanuel of @IMG, bought the Miss Universe pageants from me and they are on tonight on #Fox! Tune in!

— Donald J. Trump (@realDonaldTrump) December 21, 2015

So it wasn't until days before Sunday's live broadcast of Miss Universe competition that Steve signed a multi-year hosting deal for the annual competition. When you put two and two together anyone can connect that this could either be a genuine mistake or a ploy to increase viewership for next year and years to come. Why? Steve's part owner, duh. Way to ring in the buck$$$!